Essays about: "Golf"

Showing result 1 - 5 of 87 essays containing the word Golf.

  1. 1. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.

    University essay from Göteborgs universitet/Graduate School

    Author : Olle Ahlberg; Adam Palm; [2023-07-03]
    Keywords : Personal brands; brand equity; sports marketing; track and field;

    Abstract : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. READ MORE

  3. 2. "We are a team": Creating a Healthy Coach-Youth Golfer Relationship

    University essay from Högskolan i Halmstad/Akademin för hälsa och välfärd

    Author : Jesper Littorin; [2023]
    Keywords : Coach-athlete relationship; mental health; well-being; youth athlete; golf; Tränare-spelare relation; mental hälsa; välmående; ungdomsidrottare; golf;

    Abstract : The research objectives were (1) to explore how coaches and youth golfers perceive a healthy coach-athlete relationship and (2) what they do to facilitate such a relationship. A qualitative small-q study was done by interviewing five experienced coaches and five competitive youth-golfers using two semi-structured interview guides in order to get both coaches’ and athletes’ perspectives. READ MORE

  4. 3. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Zachary Sporn; [2023]
    Keywords : Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

    Abstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE

  5. 4. Robotic Lawnmowers and Professional Golf Customers; Navigating Expectations for a Hole-in-One Experience : An exploratory case study that aims to establish the expectations in the customer purchase journey of robotizing a golf course to guide providers' strategic decisions

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Ebba Lövström; Emma Abrahamsson; [2023]
    Keywords : Robotic Lawnmower; Customer Experience; Customer Motivation; Customer Purchase Journey; Customer Satisfaction; Business-to-Business;

    Abstract : Background: Robotic lawnmowers are autonomous outdoor mobile robots designed to mow the lawn autonomously. The robotic lawnmower market is rapidly growing and constantly developing. READ MORE

  6. 5. Club Head Tracking : Visualizing the Golf Swing with Machine Learning

    University essay from Uppsala universitet/Signaler och system

    Author : Fredrik Herbai; [2023]
    Keywords : Golf; Machine learning; Neural network; XGBoost; Interpolation; Deep learning; Data collection; Data augmentation;

    Abstract : During the broadcast of a golf tournament, a way to show the audience what a player's swing looks like would be to draw a trace following the movement of the club head. A computer vision model can be trained to identify the position of the club head in an image, but due to the high speed at which professional players swing their clubs coupled with the low frame rate of a typical broadcast camera, the club head is not discernible whatsoever in most frames. READ MORE