Essays about: "Goodvertising"
Found 1 essay containing the word Goodvertising.
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1. Advertising for a good cause or simply good advertising? A quantitative study of the brand-related and social effects of purpose-driven advertising claims.
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Brands frequently engage in purpose-driven advertising where they promote a social issue, often without communicating any information about related CSR activities. Still, little is known about the effects of such purpose-driven advertising claims, both on the brands engaging in such advertising (brand-related effects) and the societies in which it is present (social effects). READ MORE
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