Essays about: "Goodyear model"

Found 1 essay containing the words Goodyear model.

  1. 1. Brand (re)birth - A case study of the company BDS and their internal brand evolution

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Madelein Fagerlind; Oana Georgescu; [2011-09-08]
    Keywords : Brand evolution; Brand image; Brand value; Communication; Company value; Semiotics; Case study; Goodyear model;

    Abstract : The purpose of this study is to determine how the brand image BDS has evolved internally throughout the company’s history and how the values are reflected in the process. Most research done within the field of brand evolution is conducted by case studies as it provides unique insights within different aspects of brand evolution. READ MORE