Essays about: "Gothia Cup"

Found 3 essays containing the words Gothia Cup.

1. 1. Making sustainability a part of the event - A study on how sustainable marketing communication is applied in the event industry

   University essay from Göteborgs universitet/Graduate School

   Author : Emma Jansson; Udani Pettersson; [2020-07-02]
   Keywords : Sustainable Marketing Communication; Consumer Engagement; Event; Digital Media Channels;

   Abstract : Purpose This study aspires to add theoretical understanding of how sustainable marketing communication is applied in the event industry’s digital media channels. By assessing how events transform their organisational sustainability goals into messages in their digital media channels we aim to understand how different ways of communicating can engage consumers. READ MORE

3. 2. Gothia Cup - Internationalisation Strategy

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Sofia Berg; Madeleine Englund; [2013-07-16]
   Keywords : Gothia Cup; internationalisation; strategy; event; success; sports; football; youth;

   Abstract : Gothia Cup is the world’s foremost youth football tournament held annually in Gothenburg, Sweden since 1975. The tournament has kept increasing over the years in participants as well as the number of nations represented. READ MORE

4. 3. Impacts of Gothia Cup on Gothenburg - From the perceptions of local residents

   University essay from Göteborgs universitet/Graduate School

   Author : Aditya Sethi; [2013-07-10]
   Keywords : ;

   Abstract : Cities work in increasing their destination awareness. A popular strategy is organising events and festivals. Developing unique selling proposition for a city is inappropriate if excluding the opinions and support of the local residents. READ MORE