Essays about: "Gottfridsson Sara"

Found 1 essay containing the words Gottfridsson Sara.

  1. 1. Conflicts or constructive collaboration?- A study investigating the coordination of the sales-marketing interface in a digital context

    University essay from Göteborgs universitet/Graduate School

    Author : Gottfridsson Sara; Rehn Ylva; [2021-06-29]
    Keywords : Coordination; sales-marketing interface SMI ; digitalization; qualitative study; B2B;

    Abstract : This study investigates how coordination is achieved between the functions sales and marketing in B2B organizations, and how increased digitalization affects the coordination between different functions. The paper uses a qualitative method, and data has been collected by conducting 29 semi-structured interviews with managers and employees from the sales and marketing departments within several B2B organizations operating in various industries. READ MORE