Essays about: "Grönroos service"

Showing result 1 - 5 of 6 essays containing the words Grönroos service.

  1. 1. To share or not to share : Investigating the potential key qualities of a digital C2B carsharing service

    University essay from Högskolan i Halmstad/Akademin för informationsteknologi

    Author : Collins Senyemi; [2022]
    Keywords : Carsharing; quality of service; technical quality; functional quality; speculative design;

    Abstract : Compared to private car ownership, carsharing has emerged as one of the innovative ways of promoting sustainable and more environmentally friendly transportation. As a service thathas existed for decades, carsharing has evolved significantly, with the introduction of several business and service models to create value for users. READ MORE

  3. 2. Landsbygdsinfluencers arbete med personligt varumärke : en netnografisk studie av bloggar i en landsbygdskontext

    University essay from SLU/Dept. of Economics

    Author : Ylva Gustafsson; [2020]
    Keywords : influencer; landsbygden; personliga varumärken; relationsbyggnad; storytelling;

    Abstract : Influencers har blivit ett vanligt fenomen i vårt samhälle i takt med att användningen av sociala medier har ökat. Att som influencer bygga ett personligt varumärke som väcker intresse hos andra människor skapar en möjlighet att dela med sig av innehåll som många människor vill ta del av (Lou & Yuan, 2019). READ MORE

  4. 3. Internationalization and customer satisfaction : A case study of a luxury knowledge-intensive soft service firm

    University essay from Mälardalens högskola/Industriell ekonomi och organisation

    Author : Samantha Shepherd; Alexander Björk; [2019]
    Keywords : ;

    Abstract : Purpose: The purpose of this study is to investigate if a luxury knowledge-intensive soft service firm can use an existing internationalization model for a future internationalization process. The aim is furthermore to investigate how the main driving forces contribute to customers’ overall satisfaction level in luxury knowledge-intensive soft service firms and how management in a structured manner can work towards establishing a set of standardized procedures for a future internationalization process. READ MORE

  5. 4. The Co-Creation of Value : -An empirical study of value creation in physical bookstores

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Alexandra Nilsson; Ida Lehtinen; Eleonore Rosenqvist; [2014]
    Keywords : Interaction; Co-creation; Interaction facilitators; Exchange-enablers; Perceived value.;

    Abstract : Purpose: The aim of the research is to investigate what successful booksellers provide in store that increase interaction and thereby enhance perceived value for the customers. Approach: The study is based on a combination of using both quantitative and qualitative data, collected through questionnaire and through face-to-face interviews. READ MORE

  6. 5. Value co-creation within “card game encounters” : Facilitating the customer and supplier learning processes through interaction

    University essay from Avdelningen för företagsekonomi

    Author : Patrik Lindgren; [2013]
    Keywords : S-D Logic; value co-creation; interaction; learning process; Värdesamskapande; interaktion; lärprocesser;

    Abstract : Marketing is on the path of evolving to a Service-Dominant (S-D) Logic perspective. S-D Logic researchers have acknowledged that customers do not only receive value, they contribute to create value and subjectively assess it in use - a notion that challenge the logic of traditional marketing. READ MORE