Essays about: "Grace Oloya"

Found 2 essays containing the words Grace Oloya.

1. 1. The challenge of marketing water filters in Uganda

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Alisa Bektesevic; Grace Oloya; [2010]
   Keywords : Water filter; low income household; marketing mix; culture; cultural change;

   Abstract : Title: The challenge of marketing water filters in Uganda   Purpose: The purpose of this research is to assess why sales of the water filter (CrystalPur) is stagnant. The authors will investigate the viability of the approach used to market CrystalPur with help of the marketing mix after which necessary adjustments best fitted for the Ugandan market will be suggested. READ MORE

3. 2. How Nelo´s image is perceived in Germany : An empirical investigation amongst their agents

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Alisa Bektesevic; Grace Oloya; Tom Schöblom; [2009]
   Keywords : Nelo; German furniture market; segmentation; positioning; branding;

   Abstract :   The purpose of this research was to investigate how the German market is segmented and what the German consumers perceive of Nelo’s positioning by assessment of what the Agents corroborate. The insights derived from it points out if Nelo’s image is rightly perceived in the German market.   In this paper a qualitative approach is used. READ MORE