Essays about: "Green Advertisements"

Showing result 1 - 5 of 11 essays containing the words Green Advertisements.

  1. 1. Consumer Perception of Sustainability : A cross-cultural study of green advertisement in the automobile industry between Japanese and Swedish consumers.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Vanessa Nagaoka; [2023]
    Keywords : Green advertisement; consumer perception; intercultural communication; automobile industry; sustainability awareness; Grön reklam; konsumentuppfattning; interkulturell kommunikation; bilindustrin; hållbarhetsmedvetenhet;

    Abstract : As sustainability becomes a pressing issue, companies are increasingly adopting green advertising strategies to promote their products and increase consumer awareness. However, the effectiveness of these advertisements across different cultural backgrounds are often overlooked. READ MORE

  3. 2. Sustainability and waste sorting management in small scale hotels in Sri Lanka : A Minor Field Study in Sri Lanka

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : ALEX SELLÉN STACKEGÅRD; RAGNA IVARSSON; [2022]
    Keywords : ;

    Abstract : Sri Lanka is a small island located on the tip of India in the Indian Ocean. Following the end of the civil war, Sri Lanka’s tourism numbers have increased drastically. Up until the pandemic, more and more tourists flocked to the island. READ MORE

  4. 3. “Grönmattning” på konsumentmarknader : en fallstudie av hur konsumenters attityder och köpbeteenden påverkas av marknadsföring med miljö- och hållbarhetsbudskap

    University essay from SLU/Dept. of Economics

    Author : Nicole Chidiac; Malin Olsson; [2021]
    Keywords : greenwashing; grönmattning; reklamtrötthet; grön marknadsföring; hållbar marknadskommunikation; Herzbergs tvåfaktorsteori;

    Abstract : I en alltmer digitaliserad värld, med en ökad användning av grön marknadsföring via sociala plattform, har detta i samband med en växande oro för klimatförändringarna lett till en större medvetenhet och ett ökat intresse för miljövänliga produkter bland konsumenter. I och med detta uppmärksammas ett nytt framväxande fenomen av reklamtrötthet för reklam med miljö– och klimatanspråk, även benämnt som “grönmattning”. READ MORE

  5. 4. “Attitude is a little thing that makes a big difference” : Exploring the impact of marketing appeals on sustainable consumption

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Anton Rask; [2021]
    Keywords : marketing appeals; sustainability marketing; sustainable consumption; green marketing; appeals;

    Abstract : In today’s society, companies engage in sustainable efforts to lower the impact consumption has on the environment. To emphasize these efforts, companies utilize sustainable marketing to gain consumers’ attention. READ MORE

  6. 5. Mitigating climate change, one hamburger at a time : a discourse analysis of how MAX Burgers AB communicates their carbon offsetting — and how customers perceive it

    University essay from Lunds universitet/LUCSUS

    Author : Alice Andrews; [2020]
    Keywords : Sustainability Science; climate change mitigation; carbon dioxide removal; green governmentality; ecological modernisation; civic environmentalism; conduct of conduct; Social Sciences;

    Abstract : Carbon offsetting through forest sequestration in the Global South has become an increasingly common way for companies to mitigate their greenhouse gas emissions and thereby sell products and services with net zero emissions. In Sweden, fast food company MAX Burgers AB goes even further. READ MORE