Essays about: "Green Clothing Products"

Showing result 1 - 5 of 8 essays containing the words Green Clothing Products.

1. 1. Reducing Waste, Building Brand: A Quantitative Study of the Impact of Second-Hand Clothing on Brand Attitude in Online Retail

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Ebba Österlund; Sofia Lindborg; [2023]
   Keywords : Sustainable consumption; Second-hand clothing; Signaling theory; Brand attitude; Online retail stores;

   Abstract : Consumers' growing awareness of the environmental impact of their consumption behaviors has resulted in an increased demand for sustainable and eco-friendly brands. Swedish online retailers have responded by offering second-hand clothing on their websites. READ MORE

3. 2. Please Mind The Gap : A study of the relation between green marketing outreach and consumer decision-making

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Hugo Bluhme; Jenny Lidman; [2021]
   Keywords : Theory of Planned Behaviour; green marketing; sustainability; grocery sector; clothing sector; perceived behavioural control; attitude behaviour gap.;

   Abstract : Sustainability, and especially sustainable consumption, has become more important throughout the years in line with the challenges of climate change. A large majority of Swedish consumers have a positive attitude towards sustainable consumption. However, their actions do not speak louder than words. READ MORE

4. 3. Sustainable actions before profit? : The effects of sustainability efforts on the brand experience in the clothing industry exemplary represented on Patagonia

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Tim Bischoff; Celine Staufenberg; [2021]
   Keywords : Brand experience; sustainability; sustainable consumption patterns; brand related stimuli; brand experience scale; green trust; green brand image;

   Abstract : Background: In today ́s world, experiences play an important role for the customers to build loyalty and long-lasting relationships. Brakus et al. (2009) developed one of the most cited scales for measuring brand experience. READ MORE

5. 4. Factors that influence the purchase intention of sustainable apparelproducts relating young consumers in the Netherlands.

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Ezra Holstvoogd; [2021]
   Keywords : Sustainability; apparel products; clothing; theory of planned behavior; purchase intention; attitude; subjective norm; behavioral control; environmental concern; environmental knowledge; willingness to pay premium; aesthetic values; consumer effectiveness;

   Abstract : Purpose: This research’s purpose is to test previous used factors that influence the green purchase intentions of apparel products on a not yet tested target group, young consumers in the Netherlands. The goal that goes with the purpose is to stimulate the sustainable apparel consumption in the Netherlands. READ MORE

6. 5. Determinants affecting the intention to buy green clothing products : A quantitative study on Swedish millennials

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : William Henriksson; Sandra Jönsson; [2018]
   Keywords : Green Marketing; Green Clothing Products; Green Consumer Behavior; Swedish Millennials; Green Gap;

   Abstract : Background: The clothing industry is guilty of environmental destruction, at the same time consumers and more specifically Swedish millennials have shown increasing concern for the environment. Those favorable environmental attitudes and concerns has however in some green contexts shown to not affect the intention to buy green products which might suggest that there exists a so-called attitude-intention gap. READ MORE