Essays about: "Green Consumer"

Showing result 1 - 5 of 102 essays containing the words Green Consumer.

  1. 1. Talking green, behaving brown : A study about consumers intention-behavior gap among eco-labels

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Emma-Sophie Doksaeter; Julia Nordman; [2019]
    Keywords : Green marketing; behavior economics; intention-behavior gap; eco-labels; environmental intention;

    Abstract : Title: Talking green, behaving brown - A study about consumers intention-behavior gap among eco-labels Level: Bachelor thesis in Business & Administration   Authors: Emma-Sophie Doksaeter & Julia Nordman   Supervisor: Jonas Kågström   Date: January 2019   Purpose: The purpose of this study is to analyze consumers intention-behavior gap towards eco-labeled products based on Carrington’s et. al. READ MORE

  2. 2. Local food markets : consumer perspectives and values

    University essay from SLU/Dept. of Forest Economics

    Author : Heléna Lindström; [2019]
    Keywords : decision-making; direct markets; local foods; service-dominant logic; values;

    Abstract : There has been an increased interest for local food in Sweden, which has led to governmental plans to support and increase the Swedish local and small-scale production. Few studies have however been made to understand the motivations of the consumers who buy local food and what they perceive as being valued with these products and services in Sweden. READ MORE

  3. 3. Impact of green marketing on consumer buying behavior: The mediating role of environmental knowledge. : A quantitative study in the context of Pakistan

    University essay from Mittuniversitetet/Avdelningen för ekonomivetenskap och juridik

    Author : Basharat Ali; [2019]
    Keywords : Green marketing; consumer buying behavior; environmental knowledge; eco-labeling; green advertising; green branding;

    Abstract : Green marketi ng is aimed at directing a company‘s efforts to undertake the processes of designing a product, its promotion, pricing, and distribution in a way that can help to protect the environment. The current study is aimed at investigating the influence of green marketing practices including eco-labeling, green branding and green advertising on consumer buying behavior in Pakistan which is a developing country. READ MORE

  4. 4. Sustainability from farm to fork : education and the social construction of the environment in an agro-food park - the case of F.I.CO

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Angela Di Pumpo; [2018]
    Keywords : problematization; sustainability; education; transparency; post-structuralism; WPR approach; responsible consumers; green governmentality;

    Abstract : Alternative food systems are emerging as a response to globalisation and industrialisation. With environmental destruction increasingly becoming an issue alongside with the growing concern about traditional food systems, unconventional trends in food sector have risen steeply in the past decades. READ MORE

  5. 5. The Complexity of Consumer Trust in Sustainability Communication

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Dahl; Anna Bakalarska; [2018]
    Keywords : Trust; Sustainability Communication; Sustainability; Green Marketing; CSR; Greenwashing; Skepticism; Consumption; Source of Communication; Business and Economics;

    Abstract : The purpose of this study is to gain insights on what evokes consumer trust for (environmental) sustainability communication and shed light on how this trust impacts consumers’ perception of sustainability. A literature review and qualitative data collection, combining four focus groups and nine interviews, were the basis for a discussion on this topic. READ MORE