Essays about: "Green Marketing"

Showing result 16 - 20 of 161 essays containing the words Green Marketing.

  1. 16. The Impact of Sustainable Advertising and its Relationship to Consumer Brand Loyalty : An Empirical Study of Young Adults and their Brand Switching Behaviour on High- and Low Involvement Products

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Alice Jernberg; Sandra Eklund; Andreea-Jessica Roman; [2020]
    Keywords : Sustainable Advertisements; Green Advertisements; Consumer Behaviour; Purchase Decisions; Brand Loyalty;

    Abstract : Even though the majority of companies have realised the benefits of implementing sustainability practices into their business strategies today, the problem is that the marketing of these activities still has a negative impact on the environment. Therefore, the purpose of this research is to examine if the impact of sustainable advertisements can influence the purchase decisions of young adults who show loyalty to another brand. READ MORE

  2. 17. Sustainability Barriers in SMEs : A study of strength of sustainability barriers and practical solutions in Green product lifecycle at SMEs

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Author : Alireza Alipour; Mehdi Rahimpour; [2020]
    Keywords : Green product lifecycle; green marketing; SMEs; eco-guideline; eco-barrier;

    Abstract : Background: Small and medium-sized firms (SMEs) have their impact on the environment besides their benefits.  While a business grows, naturally destroying impacts are also growing. SMEs have a variety of barriers to be green and sustainable. READ MORE

  3. 18. Investigating the ‘Greenness’ of Young Consumers : A Study on the Influence of Environmental Concern, Exposure to Green Marketing and Green Scepticism on Green Purchase Decisions.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Julia Darnéus Ekeroth; Natasha Milner; Elina Nurmi; [2020]
    Keywords : Environmental concern; green marketing; green consumer; green scepticism; green purchase decision;

    Abstract : ABSTRACT   Date:                                  2020-06-06   Level:                                 Bachelor Thesis in Business Administration, 15 cr   Institution:   School of Business, Society and Engineering, Mälardalen University   Authors:         Elina Nurmi                         Julia Darnéus Ekeroth   Natasha Milner             (1993-01-08)                              (1996-07-24)                                  (1998-05-05)   Title:                                  Investigating the ‘Greenness’ of Young Consumers   Tutor:                                David Freund   Keywords:  Environmental concern, green marketing, green consumer, green scepticism, green purchase decision. Research Question: How can environmental concern, exposure to green marketing and green scepticism influence young consumers’ green purchase decisions?   Purpose: The purpose of this thesis is to investigate how young consumers’ green purchase decisions can be influenced by their environmental concern, exposure to green marketing and lastly, green scepticism. READ MORE

  4. 19. The Pitfalls of Communicating the Implementation of Environmental Regulations

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Företagsekonomi

    Author : Sara Petersen; Hilda Lundin; [2020]
    Keywords : Communication; Corporate communication; Marketing; Advertising; Strategy; Green communication; Greenwashing; Transparency; Motive greenwashing; Environmental regulations; Consumer attitude; Experimental survey;

    Abstract : In the light of a market that showcases increased hesitation and skepticism over green marketing and environmental communication, is the necessity of a well executed corporate communication greater than ever. What can be seen on the market is corporations that are unintentionally using motive greenwashing as a tool for attracting and persuading consumers to favour the corporations image. READ MORE

  5. 20. Green considerations in a purchase process - An exploratory study considering environmentally concerned individuals

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Pontus Hultberg; Jesper Andersson; Dino Okic; [2020]
    Keywords : ;

    Abstract : Consumers decision-making regarding a product involves several cognitive steps in choosing a product over another, but this is not always a straightforward process, as consumers do not evaluate the alternatives in detail when purchasing low involvement products. This study aims to explore the purchase process of environmentally concerned individuals when purchasing green products, building on the question: What do environmentally concerned people consider in a purchase process? Since the environment is a hot topic today, the consumers should search for environmentally sustainable alternatives, however, that is not always the case. READ MORE