Essays about: "Green Marketing"

Showing result 16 - 20 of 113 essays containing the words Green Marketing.

  1. 16. Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Danial Ahmad; David Magariños; [2017]
    Keywords : Green marketing-mix; Consumer-based brand equity; Attitude-behaviour gap; Generation Y;

    Abstract : Introduction: Recent trends have shown a steady growth regarding environmental concerns along with the pro-environmental attitudes among the consumers, yet a contradicting behaviour is observed in the purchase of environmentally friendly products, giving birth to the phenomena of attitude-behaviour gap. A fair amount of researchers have studied this attitude-behaviour gap over the recent years, investigating this very inconsistency in order to present a solution. READ MORE

  2. 17. Fair or Fake? : Consumers’ Attitudes Towards Sustainability Information in the Footwear Industry.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Johanna Jahnstedt; Ellinor Widén; [2017]
    Keywords : sustainability information; consumer behaviour; sustainable consumer behaviour; green marketing; greenwashing; footwear;

    Abstract : This study focuses on sustainability information and consumers’ attitude and perception of sustainability information in the footwear industry. Sustainability has become increasingly important in the fashion industry; thus, the footwear industry has not reached the same level of interest and attention. READ MORE

  3. 18. Communication of Green Marketing Strategies for Creating Consumer Awareness : A study of grocery retail sector in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Archana Yadev Ganganaboina; Riaz Sana; [2017]
    Keywords : communication; green marketing; ecolabel; customer awareness;

    Abstract : Abstract Title:  Communication of Green Marketing Strategies for Creating Consumer Awareness: A study of grocery retail sector of Sweden.  Level: Final assignment for Master Degree in Business Administration (MBA) Aim: The aim of the study is to explore the process of green marketing communication (preferred communication channels and messages) to create the customers awareness about eco-friendly products. READ MORE

  4. 19. The relationship of internal, social and external determinants towards the green purchase intention of German Generation Y for fast moving consumer goods

    University essay from Högskolan Dalarna/Företagsekonomi; Högskolan Dalarna/Företagsekonomi

    Author : Svenja Bouwmann; Ilona Schnieder; [2017]
    Keywords : German Generation Y; green marketing; purchase intention; internal; social and external determinants; FMCGs;

    Abstract : Purpose – The purpose of this thesis is to test the relationship of internal and social determinants (environmental attitude, social/subjective norms and perceived behavioural control) as well as external determinants (green marketing tools) towards the green purchase intention of German Generation Y for fast moving consumer goods (FMCGs). Design/methodology/approach – An online questionnaire was distributed to people of the German Generation Y (aged between 21 and 37) using non-probability sampling by means of volunteer and convenient sampling. READ MORE

  5. 20. En studie av miljöcertifieringssystem och fastighetsvärderingssystem : ökar en miljöcertifiering en fastighets värde?

    University essay from SLU/Department of Work Science, Business Economics, and Environmental Psychology

    Author : Nadia Hedeya; [2017]
    Keywords : hållbar utveckling; hållbar stadsutveckling; BREEAM; LEED; miljöbyggnad; fastighetsvärdering; certifiering; miljöcertifiering; Ankarparken;

    Abstract : Bygg- och fastighetsbranschen står för en stor del av världens miljöbelastning och energiförbrukning. Både från befintliga byggnader och från det nybyggda. Det finns mycket att göra för att de befintliga byggnaderna ska bli bättre för miljön men också mycket som man måste och kan göra nar man bygger nytt. READ MORE