Essays about: "Green Marketing"

Showing result 21 - 25 of 110 essays containing the words Green Marketing.

  1. 21. Combination of Sustainable Supply Chain Management and Green Marketing: Customer Expectations in Furniture Retail

    University essay from Göteborgs universitet/Graduate School

    Author : Katharina Arnold Veronika; [2016-07-04]
    Keywords : sustainable supply chain management; green supply chain management; green marketing; sustainability; retail; furniture;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  2. 22. Popularity of Brand Posts on Sina Weibo: A Correlation Analysis of the Influential Factors on Tuborg’s Brand Community

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Weixian Wu; [2016]
    Keywords : Social media; Social networking sites; Marketing communications; Relationship marketing; China; Tuborg; Green Fest; Weibo;

    Abstract : Social media continues to serve as vehicles for fostering relationships with customers. One specific way to implement this is to create and operate brand fan communities on social networking sites. Brands can place posts (including videos, messages, quizzes, information, and other material) in these brand communities. READ MORE

  3. 23. Organic hair care and the green purchasing gap : A TPB approach

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Jeannine Strauss; Steffen Kleine Stüve; [2016]
    Keywords : ;

    Abstract : The following explores the effects of certain consumer values such as health-, environmental- and appearance consciousness as well as of certain factors of perceived behavioral control such as trust, availability and price on the purchase intention of organic shampoo, in the German organic hair care market. This has been done through combining the theory of Ajzen (2002) about planned behavior and the study done by Yeon Kim and Chung (2011) on the attitude- intention relationship of organic hair care products in the US-market. READ MORE

  4. 24. Biobaserat mervärde i förpackningsindustrin

    University essay from SLU/Dept. of Forest Products

    Author : Karl Berntsson; [2016]
    Keywords : biobaserat mervärde; grön prispremie; kvalitativa intervjuer; bio-based added value; green price premium; qualitative interviews;

    Abstract : I takt med att konsumenterna blir allt mer miljömedvetna har företag börjat intressera sig för att använda biobaserade material och produkter eftersom dessa anses mer miljövänliga och medför lägre utsläpp av växthusgaser. Det övergripande syftet med studien är att undersöka det biobaserade mervärdet hos biobaserade förpackningar och förpackningsmaterial. READ MORE

  5. 25. Going Lean and Green on Your Mobile Machine : A Quantitative Marketing Placebo Effect Study on Eco-Labelled Technology

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Weronika Bojanowicz; Lina Mattsson; Heidi Nilsson; [2016]
    Keywords : Consumer behaviour; marketing placebo effect; experiments; eco-labelling; environmental concern; consumer attitudes; technology; technology acceptance model;

    Abstract : The environmental concern has become a well discussed topic within today’s society and as a result awareness of the impact human behaviour has on the environment is continuously increasing. This concern is something companies take advantage of when marketing, as for instance by promoting their products or services as eco-labelled. READ MORE