Essays about: "Green Marketing"

Showing result 21 - 25 of 161 essays containing the words Green Marketing.

  1. 21. Surviving in the Era of Sustainability Marketing – The impact of green claims on consumers’ purchase intention of environmentally friendly fashion products

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ilse van de Haar; Louise Hesseborn; [2020]
    Keywords : Green Claims; Environmental Sustainability; the 5 I’s of Green Marketing; Purchase Intention; Sustainable Fashion.; Business and Economics;

    Abstract : Thesis Purpose: The objective of this study is to research how vocal green companies can use green claims in online marketing advertisement text with the aim to recommend ways in which they can positively impact the purchase intention of environmentally friendly fashion products. Methodology: In this quantitative study, the data is analysed through correlations, after which significant differences are captured through the Fisher Z transformation, followed by a one-way ANOVA test analysing the gender effect. READ MORE

  2. 22. Contemplating Circular Economy: The Effects of an Integrated Circular Consumption Strategy on Consumer Electronic Brands

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ninni Rydstedt; Quyen Nguyen; [2020]
    Keywords : Circular economy; Sustainable consumption; Green positioning; Consumer brand knowledge;

    Abstract : Circular economy and circular consumption models have attracted much research attention in the last decades, particularly within consumer electronics, as a legitimate solution to our contemporary consumption mindset (i.e. take-make-use-dispose). Initial research has shown positive consumer responses to reused electrical products. READ MORE

  3. 23. Industrialization of Lithium-Ion Prismatic Battery Cell for the Automotive Industry

    University essay from KTH/Industriell produktion

    Author : Oliver Liiv; [2020]
    Keywords : Industrialization; Project Management; Toolbox; Lithium-Ion Battery; Battery Cell; Prismatic Cell; Automotive; Green-Field;

    Abstract : Energy systems in every part of the world are experiencing accelerated shifts towards more sustainable solutions which will bring far-reaching changes to our daily lives. These rapid transitions will bring impactful and vital changes to the way we fuel our cars, heat our homes and power our industries in the approaching decades. READ MORE

  4. 24. Impact of Green Marketing on Consumer Behaviour : A case study on the Furniture Industry

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Author : Olivia Beinö; Linnéa Alexanderson; [2020]
    Keywords : Green Marketing; Sustainable Marketing; Green Product; Furniture Market; Greenwashing; Consumer Behaviour;

    Abstract : Abstract Background   The furniture industry is depending on natural resources, which are threatened by both consumption and climate change. Therefore, companies need to understand their responsibility for sustainable development and preserving the resources to operate in the future. READ MORE

  5. 25. The Quest for the Holy Grail : How Nordic sports businesses incorporate sustainability and how it can be used as a strategy for competitive advantage

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Aleksi Leino; August Rosén; [2020]
    Keywords : Corporate sustainability; Nordic sports businesses; competitive advantage; sustainability marketing; branding; greenwashing; the UN Goals for Sustainanable Development.;

    Abstract : Creating a competitive advantage is often contextualized as the finding the Holy Grail of strategy. This study examines how Nordic sports businesses incorporate sustainability and how it can be used as a strategy to create a competitive advantage. READ MORE