Essays about: "Green Marketing"

Showing result 6 - 10 of 113 essays containing the words Green Marketing.

  1. 6. Predicting Customer Churn Rate in the iGaming Industry using Supervised Machine Learning

    University essay from KTH/Matematisk statistik; KTH/Matematisk statistik

    Author : Lovisa Grönros; Ida Janér; [2018]
    Keywords : ;

    Abstract : Mr Green is one of the leading online game providers in the European market. Their mission is to o˙er entertainment and a superior user experience to their customers. READ MORE

  2. 7. Aligning CSR Values to change Corporate Social Behavior : Utilizing Management Control Systems to create Shared Values

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Lotta Mannonen; Aleksi Ojala; Martinus Vorstenbosch; [2018]
    Keywords : CSR; Corporate Social Behavior; Organizational Culture; Shared Values; MCS.;

    Abstract : The aim of this study is to investigate how explicit CSR values are implemented in the organizational culture of companies through MCS. The focus is on which elements of MCS affect the tacit CSR values of employees, so that employee and corporate values can be aligned. READ MORE

  3. 8. The new age of Green Marketing in Swedish forestry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : John Söderström; Jesper Luiga; [2018]
    Keywords : Green Marketing; Green Marketing Strategies; B2B; Swedish Forestry;

    Abstract : The adoption of Green Marketing within the Swedish forest industry has raised questions as to why there has been an increase in implementation of the concept, and what the results have showed. After conducting eight semi-structured qualitative interviews with companies involved with forestry in Sweden, this paper has been able to showcase an in-depth analysis. READ MORE

  4. 9. Is fat the new skinny? : A study on weight and perception of models in green marketing

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Oskar Wagrelius; Sara Eriksson; [2018]
    Keywords : Green marketing; brand positioning; brand personality traits; green products; attractiveness; sales; purchase propensity; warmth; competence; weight; model; thin; overweight; obesity; ecological; environmentally friendly; Grön marknadsföring; varumärke; positionering; varumärkespersonlighet; gröna produkter; attraktivitet; köpbenägenhet; konsumentbeteende; värme; kompetens; modell; vikt; övervikt; smal; ekologiskt; miljövänlig;

    Abstract : Title: Is fat the new skinny? A study on weight and perception of models in green marketing. Date: 2018-05-22 Level: Bachelor Thesis in International Marketing Author: Oskar Wagrelius & Sara Eriksson Supervisor: Ulf Aagerup Problem formulation: How does the perceived weight and warmth/competence of a model in green marketing affect sales through perceived greenness and attractiveness? Purpose: The purpose of this study is to increase the knowledge, for brands being green, about how the choice of models in their advertisement will impact the brand's perception and affect greenness, attractiveness, and sales. READ MORE

  5. 10. Determinants affecting the intention to buy green clothing products : A quantitative study on Swedish millennials

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : William Henriksson; Sandra Jönsson; [2018]
    Keywords : Green Marketing; Green Clothing Products; Green Consumer Behavior; Swedish Millennials; Green Gap;

    Abstract : Background: The clothing industry is guilty of environmental destruction, at the same time consumers and more specifically Swedish millennials have shown increasing concern for the environment. Those favorable environmental attitudes and concerns has however in some green contexts shown to not affect the intention to buy green products which might suggest that there exists a so-called attitude-intention gap. READ MORE