Essays about: "Green Marketing"

Showing result 6 - 10 of 161 essays containing the words Green Marketing.

  1. 6. The future green home : A qualitative study of sustainable development in the furniture industry; Generation Ys’ needs and wants for greener furniture

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Julia Holm; Lovisa Klang; Mimmi Nordquist; [2020]
    Keywords : Sustainability; Furniture; Generation Y; Attitude-behavior gap; Consumer behavior; Sweden; Decision-making process; Green consumption;

    Abstract : The purpose of this study is to provide a deeper understanding to business managers, of how the Swedish Generation Y consume furniture and if there is a want of consuming more green furniture. The thesis identifies previous research of sustainability development within furnishing and the phenomenon of attitude-behavior gap among consumers. READ MORE

  2. 7. Sustainability Integration in Peer to Peer Marketplace Platforms : A Study of Customer Perception and Loyalty

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Clara Lorenius Andrén; Isabella Rambert; [2020]
    Keywords : Circular Economy; Customer Loyalty; Customer Satisfaction; Green Marketing; Environmental Attitude; Environmental Engagement; Online Marketplaces; Peer to Peer Marketplace Platforms; Pre-owned Items; Sustainability Communication; Cirkulär Ekonomi; Kundlojalitet; Kundnöjdhet; Grön Marknadsföring; Miljöattityd; Miljöengagemang; Webbaserade Handelsplatser; Peer to Peer Marknadsplattformar; Begagnade Varor; Hållbarhetskommunikation;

    Abstract : Increasing attention to sustainability and environmental concerns implies changes in consumer preferences, whereof companies need to provide offerings characterized with a focus on sustainability laden concepts such as the Circular Economy (CE), aligning with these changes. How to communicate sustainability has therefore become a focus of attention when formulating marketing strategies. READ MORE

  3. 8. The good, the bad, and the framed : A study of behavioral economics and the framing effect on tobacco free snus

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : William Muleba; [2020]
    Keywords : Behavioral economics; Goal-Framing; Framing effect; Advertising; Marketing; Communication; Consumer marketing; Tobacco; Attitudes; Purchase intention; Kahneman Daniel; Tversky Amos; Thaler Richard; Sunstein Cass; Shiller Robert; Ajzen I; Putrevu S; Camerer C F; Loewenstein;

    Abstract : This study sets out to explore attitudes and intentions towards nicotine product goods and how it is affected by the goal framing effect. The presence of this effect has been shown in the advertising of both green products and everyday products. READ MORE

  4. 9. How CSR is marketed and optimized in the Swedish fashion industry : A qualitative study on digital marketing and web analytics when marketing CSR

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Minna Åberg; Filip Mattsson; [2020]
    Keywords : CSR; Digital Marketing; Web analytics; Fashion industry; Qualitative study;

    Abstract : The fashion industry is commonly known for being responsible for large amounts of environmental damage as well as having poor working conditions. This is why many companies operating withinthe Swedish fashion industry are working with Corporate social responsibility (CSR)in orderto become more sustainable. READ MORE

  5. 10. The dependence on staying updated : a social practice approach to consumption of personal electronics

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Malin Axelsson; [2020]
    Keywords : practice theory; electronics; consumption;

    Abstract : The Swedes are consuming personal electronics like never before, despite knowledge of environmental and social issues that comes with production, use and waste management of these products. The aim of this study is therefore to develop a deeper understanding of the practice of consuming electronics and its sustainability aspects. READ MORE