Essays about: "Green Salmonson Sigrid"

Found 2 essays containing the words Green Salmonson Sigrid.

  1. 1. Doing Good when Buying Food

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sigrid Green Salmonson; Anja Wallén; [2020]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  3. 2. An Alternative Path to Customer Analysis : A qualitative case study with the aim to investigate the paradigm of segmentation and an alternative path to enhanced customer analysis

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Li Persson; Green Salmonson Sigrid; [2019]
    Keywords : Segmentation; customer analysis; psychographic; values; lifestyles; market communication; brand communication and communication models;

    Abstract : Problem: The concept of marketing segmentation was introduced over 60 years ago and have been a central element in the process of conducting customer analysis since then. However, it has barely been criticized. READ MORE