Essays about: "Green brand equity"

Showing result 1 - 5 of 10 essays containing the words Green brand equity.

1. 1. Changes in Energy Efficiency Implementation due to the EU Taxonomy : An Analysis of Shifts in Property Owning Companies’ Strategies

   University essay from KTH/Fastighetsföretagande och finansiella system

   Author : Benjamin Wiphagen; Sergiu Farcas Lohan; [2023]
   Keywords : ESG; EU-Taxonomy; Framework; Real Estate Companies; Energy Efficiency; Incentives; Drivers; Green Financing; Brand Equity; ESG; EU-Taxonomi; Ramverk; Fastighetsbolag; Energieffektivitet; Incitament; Drivkrafter; Varumärkeskapital;

   Abstract : This study examines the impact of the EU Taxonomy on the goals, strategies andimplementation of energy efficiency measures of two property-owning companies. Acomparative analysis examines how these goals, strategies and implementations have changedbefore and after the taxonomy came into effect. To do this, a before-after perspective has beenchosen. READ MORE

3. 2. Combating the credibility crisis - Investigating the role of brand co-creation within green marketing

   University essay from Göteborgs universitet/Graduate School

   Author : Niklas Löfgren; Axel Wieslander; [2022-08-04]
   Keywords : Green Marketing; Brand Co-creation; Green Brand Equity; Brand Credibility; Greenwashing; Transparency;

   Abstract : Firms are facing increasing pressure to become more sustainable, coupled with growing insight and scrutiny. However, attempts to meet these demands and attract sustainability-concerned consumers through green marketing and branding has resulted in widespread greenwashing. READ MORE

4. 3. Good Guy versus Bad Guy: How are Patagonia´s and H&M´s Green(wash)ing Strategies Perceived among Consumers?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sebastian Köhler; Lum Rexha; Pieter Christiaan Sturm; [2021]
   Keywords : Greenwashing; Green brand associations; Green brand image; Brand credibility; Green brand equity; Fashion industry; H M; Patagonia; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to further investigate and understand the influence of greenwashing on green brand associations, green brand image, brand credibility, and finally green brand equity. Therefore, the paper builds up on Akturan’s (2018) findings and partially replicates them by using the two fashion brands H&M and Patagonia. READ MORE

5. 4. Brand Equity within Skin Care : A Qualitative Study of Consumer Attitudes and Preferences towards Green Skin Care Brands

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Maria Lindgärde; Andrej Mionic; [2020]
   Keywords : Branding; Green Branding; Brand Equity; Customer-Based Brand Equity; Consumer Behavior; Skin Care;

   Abstract : The green trend has exploded on the skin care market, as it is the fastest growing sector in the world market compared to other green cosmetic products. However, previous literature has primarily focused on cosmetics rather than skin care, which is why this study uses an exploratory and qualitative approach to study the attitudes Swedish consumers have towards skin care brands. READ MORE

6. 5. Green Brand Equity in industrial B2B markets : A cross-sectional study of Sandvik Coromant’s customers

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Maria Beckman; [2019]
   Keywords : Green Brand Equity; B2B brand management; environmental management; sustainability; B2B branding; purchase decision making processes; B2B purchasing;

   Abstract : The concept of Green Brand Equity is based on the assumption that customers will be more favorable towards a firm's brand when the firm provides products and services that satisfy the customers' environmental needs. While environmental and brand management have been researched thoroughly in business-to-consumer (B2C) markets, similar research inbusiness-to-business (B2B) contexts is still scarce. READ MORE