Essays about: "Greenwashing"

Showing result 1 - 5 of 121 essays containing the word Greenwashing.

  1. 1. What Does Sustainability Mean? : A Study of Young Consumers’ Associations With, and Understanding of the Term Sustainability, Within the Fashion Industry

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Henrik Berghe; Malcolm Sanchez Adolfsson; [2022]
    Keywords : Sustainability; fashion industry; young consumers; sustainability perception; environmental sustainability; social sustainability; consumer perspective;

    Abstract : Purpose – The purpose of this study is to investigate how young consumers understand sustainability in the fashion industry: how they define it and if they consider both environmental and social sustainability. Design/methodology/approach – A qualitative method was used. READ MORE

  2. 2. Green brands & Greenwashing: A narrative journey towards legitimacy

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Camille Pujol; [2022]
    Keywords : strategic communication; environmental sustainability; green brand; legitimacy; narrative; greenwashing; Social Sciences;

    Abstract : The aim of this thesis is to develop knowledge and identify legitimacy attempts for green brands to construct themselves in order to circumvent greenwashing challenges. The researcher studied the promotional content of Patagonia and the Slovenia destination brand (I Feel Slovenia) based on a pragmatic and moral legitimacy framework, supported by narrative analysis. READ MORE

  3. 3. What Green Marketing Strategy to Use Prior To a Greenwashing Scandal?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ana Desnica; Sara Hawat; [2022]
    Keywords : Green marketing; Humble green marketing; Bragging green marketing; Greenwashing scandal; Effects of green marketing;

    Abstract : Despite the increase in green advertising in the past decade, the way these green messages are communicated and their efficacy when it comes to mitigating damages in case of a greenwashing scandal, is still an area that has not been well-researched. Thus, this paper aims to contribute to closing this research gap by investigating the impact of two different green marketing communication styles on consumers' brand attitude and purchase intention in the context of a greenwashing scandal while also considering the moderating effects of environmental concern and customer skepticism towards green marketing. READ MORE

  4. 4. The Ecological and Social Effects of Gentrification and Urbanisation in Thailand's Lower Chao Phraya Delta

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Daniel O'Kane; [2022]
    Keywords : Gentrification; Urbanisation; Bangkok; Chao Phraya; Bang Kachao; Rangsit; Lower Chao Phraya Delta; Mangrove; Land Speculation; Concretisation; Flood; Flooding; Canals; Permaculture; Liquid Perception; Solid Perception; Land Clearance; Waterscape Urbanism; Salinisation; Agriculture; Food Security; Wealth Inequality; Property Tax; Land Tax; Greenwashing;

    Abstract : Rapid economic development and urban expansion of the Bangkok Metropolitan Region (BMR) places pressure on biomes and communities alike. In a world suffering from the increasing effects of climate change, unchecked urbanisation comes at the expense of carbon sequestrating environments. READ MORE

  5. 5. A Greener Way to Go: Climate Adaptation Imperatives for Western Deathcare

    University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

    Author : Amandine Clairo; [2022]
    Keywords : Death; Funerals; Deathcare; Burial; Cremation; COVID-19; Climate Change; Climate Change Adaptation; Natural Burial; Alkaline Hydrolysis; Natural Organic Reduction; Technology and Engineering;

    Abstract : Death is a universal human experience, yet the ecological impact of the care and disposition of dead bodies is rarely considered, due in part to cultural taboos surrounding the physical reality of death and decomposition. If negative environmental consequences are to be limited, deathcare will need to adapt. READ MORE