Essays about: "Greenwashing"

Showing result 1 - 5 of 37 essays containing the word Greenwashing.

  1. 1. To Fly or Not Fly?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Gunnarsson; Cecilia Alexandra Thuy Finell; Davide La Rocca; [2019]
    Keywords : SAS; Carbon Offsetting; Climate Compensation; Greenwashing; Airline Industry; Corporate Reputation; Business and Economics;

    Abstract : .... READ MORE

  2. 2. The Complexity of Consumer Trust in Sustainability Communication

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Dahl; Anna Bakalarska; [2018]
    Keywords : Trust; Sustainability Communication; Sustainability; Green Marketing; CSR; Greenwashing; Skepticism; Consumption; Source of Communication; Business and Economics;

    Abstract : The purpose of this study is to gain insights on what evokes consumer trust for (environmental) sustainability communication and shed light on how this trust impacts consumers’ perception of sustainability. A literature review and qualitative data collection, combining four focus groups and nine interviews, were the basis for a discussion on this topic. READ MORE

  3. 3. One step towards a Global Climate Action

    University essay from Lunds universitet/Miljövetenskaplig utbildning

    Author : Linn Wihlborg; [2018]
    Keywords : Orchestration; Multinational Corporations; UNFCCC; Climate Governance; Social Sciences;

    Abstract : The United Nations Framework Convention on Climate Change (UNFCCC) has started to address non-Party members, perceived as a bottom-up approach and an orchestration mode of governance, with the goal to ensure a global sustainable development. One powerful actor who has contributed to this ambition by establishing their own guidelines and collaborations are multinational corporations (MNCs). READ MORE

  4. 4. The Role of Cross-Sectional Partnerships in Global Climate Governance - A Case Study of the World Wildlife Fund-Coca-Cola Green Alliance. An Effective Form of Green Capitalism or an Example of Corporate Greenwashing

    University essay from Malmö universitet/Kultur och samhälle

    Author : Netta Juulia Honkanen; [2018]
    Keywords : ;

    Abstract : .... READ MORE

  5. 5. Aligning CSR Values to change Corporate Social Behavior : Utilizing Management Control Systems to create Shared Values

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Lotta Mannonen; Aleksi Ojala; Martinus Vorstenbosch; [2018]
    Keywords : CSR; Corporate Social Behavior; Organizational Culture; Shared Values; MCS.;

    Abstract : The aim of this study is to investigate how explicit CSR values are implemented in the organizational culture of companies through MCS. The focus is on which elements of MCS affect the tacit CSR values of employees, so that employee and corporate values can be aligned. READ MORE