Essays about: "Grete Simanaityte"

Found 1 essay containing the words Grete Simanaityte.

  1. 1. The Escape of Mediocrity : A theoretical analysis of a given market condition

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Sarah Fredriksson; Grete Simanaityte; [2012]
    Keywords : positioning; repositioning; middle-market; market polarization;

    Abstract : Previously, the rich customers bought expensive luxury goods, the impoverished customers bought cheap low quality merchandise and the middle class customers stayed true and loyal to the middle market. However, today there has been a change in the customer shopping behaviour, especially among the middle class customers who no longer want to be stuck in mediocrity. READ MORE