Essays about: "Group communication."

Showing result 1 - 5 of 620 essays containing the words Group communication..

  1. 1. SUCCESSFUL CHANGE COMMUNICATION IN LARGE ORGANIZATIONS A Qualitative Case Study on a Planned Change in a Swedish County Council

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Caroline Wiklund; [2020-01-14]
    Keywords : Organizational planned change; Change communication; Case study; Swedish county council; Adopt to change; Diffusion of innovations theory DOI ; Thematic analysis;

    Abstract : This qualitative case study explores a planned change project and its current change communication used to mediate change within one of Sweden’s largest county councils. A study on change communication is a relevant contribution to the field of organizational change communication as well as to large-scale organizations. READ MORE

  2. 2. Changing brand perceptions: Nespresso’s efforts to be perceived as a sustainable coffee brand

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Florian Felder; Hanna Nyremo; Linda Strålman; Anna Widerberg; [2020]
    Keywords : Brand perception; brand image; brand vision; communication; cognitive psychology; sustainability; Nespresso.; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to analyse the misalignment between brand vision and brand image. Particular emphasis is placed upon the role of customers’ perceptions when it comes to shaping the brand image. READ MORE

  3. 3. Designing to Increase Millennials Motivation to Engage in Volunteer Work : Utilizing User Experience Principles on a Recruitment Website

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Sofia Hedlund; [2020]
    Keywords : ;

    Abstract : Volunteers are an essential component in maintaining nonprofit organizations. To efficiently maintain nonprofit organizations, the recruitment of volunteers should cover all generations. Hence, to recruit from several generations, different means of communication have to be considered. READ MORE

  4. 4. Quality assurance in low-volume assembly line at Scania

    University essay from Luleå tekniska universitet/Institutionen för teknikvetenskap och matematik; Luleå tekniska universitet/Institutionen för teknikvetenskap och matematik

    Author : Kitiphum Noosalung; Erik Aasa; [2020]
    Keywords : Quality; quality assurance; wastes; deviations; low-volume; assembly; Kvalitet; kvalitetssäkring; slöserier; avvikelser; lågvolym; montering;

    Abstract : Scania are now going through a transformation process from being a supplier of trucks, busses and engines to a supplier of complete and sustainable transport solutions. Scania's transmission assembly department in Södertälje is facing a variation of changing challenges linked to the powertrain and customer of tomorrow. READ MORE

  5. 5. #AIRBNBWHILEBLACK - A case study on the narrative character of hashtag activism on Twitter in 2016

    University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Author : Nora Lundberg; [2019-09-19]
    Keywords : Narrative paradigm; hashtag activism; Airbnb; #AirbnbWhileBlack; critical consciousness;

    Abstract : Purpose: The aim of this study is to provide an understanding of the character of the communication conducted through the use of the hashtag #AirbnbWhileBlack on Twitter.Theory: Postcolonial theory will offer a contextual perspective on the issue of discriminatory hosts on Airbnb. READ MORE