Essays about: "Grundvärderingar"
Found 3 essays containing the word Grundvärderingar.
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1. The Role of A Flexible Brand Identity in A Dynamic Market : A Multiple-Case Study on Swedish Coffee Brands
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Conducting successful business requires a clear and steady brand identity, which is a part of brand management (Aaker, 1996; Kapferer, 1992, de Chernatony, 1999). Sticking to the core values and the traditions of the brand is beneficial. READ MORE
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2. Frank, Robert & Stig : A Study About Organizational Core Value Branding, through Notional Employees
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : The phenomenon of notional employees has started to occur, since companies are facing an increased challenge to break through the marketing clutter. The phenomenon makes it possible for companies to communicate the increasingly important intangible values of a brand. READ MORE
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3. Hur värderar människor utemiljön och dess funktioner? : två fallstudier - Tarapoto, Peru, och Uppsala, Sverige
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : This essay discusses people's perception of what is important for their well-being where they live. The main aim has been to find out what factors in the outdoor environments of the city are appreciated and why they are valued positively. READ MORE