Essays about: "Guanxi"

Showing result 1 - 5 of 67 essays containing the word Guanxi.

  1. 1. Building Bridges : How Swedish managers develop and nurture relationships to non-business actors in China

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Vivianne Ionescu; Victor Öman; [2021]
    Keywords : Business Network Theory; Extended Business Network; Non-Business Actors Internationalization; Guanxi; Business Relationships; Liability of outsidership;

    Abstract : Purpose: The purpose of the study is to extend the knowledge on how Swedish companies canbecome more embedded in the Chinese market by building relationships with political actors. Research question: How do Swedish managers develop and maintain relations with politicalactors in China, and how do they perceive the outcomes from such relations? Method: Qualitative approach with semi-structured interviews. READ MORE

  3. 2. The Analysis of Factors affect the Female Consumer Behavior in China’s Luxury Goods Market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Lyu Wenxi; Gong Yi; [2020]
    Keywords : Chinese female consumer behavior; Luxury goods; Attitudes; Subjective norms; Perceived behavioral behavior; ‘face’; ‘guanxi’;

    Abstract : China's luxury market plays an increasingly important role on the world stage. And females are termed as the most massive consumers of luxury goods in China. Understanding consumer behavior is the gateway for luxury goods companies to target China's female market. READ MORE

  4. 3. Guanxi, Networking and Ownership Registrations. : a case study of entrepreneurs networking activities in the service sector in Shanghai, China’s most Western Market

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Katarina Möllerström; [2020]
    Keywords : Entrepreneur; China; guanxi; networking; ownership registration; service sector; Guanxi Network Ownership Model;

    Abstract : China has blossomed from going from one of the poorest economies to a financial leader. The private consumption in China has grown 8,3% annually the last two decades. The dining out expenditures have grown 10,2%, and is an exciting market for foreign entrepreneurs to establish themselves in. READ MORE

  5. 4. Has the significance and practice of guanxi changed in modern day China?

    University essay from Högskolan Dalarna/Kinesiska

    Author : Jonathan Holmgren; [2020]
    Keywords : ;

    Abstract : “关系”是中国社会特有的一种现象，由于外力的影响，特别是自一九七八年中国改革开放以来，根植于集体主义社会的“关系”正越来越多地进入全球商业市场。了解“关 系”显然很重要，虽然如此，之前的许多研究都因循著名的 Mayfair Yang /Guthrie的观点。“关系”的演变以及它对年轻一代是否仍然重要，却不常被研究。这也是为什么这篇文章研究的目的定为“关系的重要性和实践在现代中国改变了吗?”     多年来，关系在中国社会一直起着作用，在毛泽东时代，许多人会利用关系来获得额外的衣服和食物，在 80到 90年代，关系更多的被用来获取护照或者许可证等等。中国改革开放后的 40年，了解人际关系在中国商业市场中的作用和表现，以及背后的驱动，不仅对西方，而且对所有西方和东方经济体的意义都显得更加重要。     本文的研究分为两部分: 1.关系对年轻一代仍然重要吗? 2. READ MORE

  6. 5. Influence of Guanxi and Trust on Business to Business relationships in the Chinese market

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : YIGE LIU; SIRIOUS NTERAI; [2019]
    Keywords : Guanxi; Trust; Interpersonal Trust; Organizational Trust; Mianzi; Renqing; Ganqing; B2B Relationships;

    Abstract : Aim: To understand the influence of guanxi and trust on business to business relationships in the Chinese market. Method: This study was conducted based on an inductive qualitative research method with the use of primary and secondary data. READ MORE