Essays about: "Guerrilla marketing : and its effects on consumer..."
Found 1 essay containing the words Guerrilla marketing : and its effects on consumer....
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1. Guerrilla marketing : and its effects on consumer behavior
University essay from Sektionen för hälsa och samhälleAbstract : As consumers are getting better at avoiding the traditional marketing campaigns companies are using, it has become crucial for companies to differentiate their marketing. One way of doing this is to use guerrilla marketing, a marketing type more extreme, innovative and attention capturing than traditional marketing. READ MORE
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