Essays about: "Guerrilla marketing : and its effects on consumer..."

Found 1 essay containing the words Guerrilla marketing : and its effects on consumer....

  1. 1. Guerrilla marketing : and its effects on consumer behavior

    University essay from Sektionen för hälsa och samhälle

    Author : Sandra Belić; Emelie Jönsson; [2012]
    Keywords : Guerrilla Marketing; Consumer Behavior; Brand Attitude; Brand Image; Purchase Intention; Word-of-Mouth;

    Abstract : As consumers are getting better at avoiding the traditional marketing campaigns companies are using, it has become crucial for companies to differentiate their marketing. One way of doing this is to use guerrilla marketing, a marketing type more extreme, innovative and attention capturing than traditional marketing. READ MORE