Essays about: "Guillaume Cosson"

Found 1 essay containing the words Guillaume Cosson.

  1. 1. How do small companies generate and select their ideas? : A Multiple Case Study with a design management perspective

    University essay from Företagsekonomi

    Author : Benjamin Allgaier; Guillaume Cosson; [2012]
    Keywords : creativity; decision-making; design management; small companies; design consultancy; networking; design process; dynamic capability; corporate vision;

    Abstract : Companies that want to compete in the actual business environment need to be innovative. The shortening of product life cycles and the increasing competition force the companies to successfully come up with new ideas. READ MORE