Essays about: "Guillaume Decombe"

Found 3 essays containing the words Guillaume Decombe.

1. 1. To Buy or Not to Buy: An Exploratory Study of Gen Z and their Consumption of Fast Fashion

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rafae Ahmad; Guillaume Decombe; [2022]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. The struggle of staying young: How heritage brands can utilize cobranding as a way to rejuvenate.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Veronika Lindner; Lovisa Idberg; Oskar Hoff; Guillaume Decombe; [2021]
   Keywords : Brand Heritage; Heritage Brands; Rejuvenation; Co-branding; Brand Stewardship; Novelty Brands; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to investigate how co-branding can be utilized by heritage brands to rejuvenate. The aim is to develop the current understanding of how heritage brands engage in co-branding and the motives for rejuvenating the brand. READ MORE

4. 3. BURBERRY: CHIC OR CHAV? THE MURKY HISTORY OF THE LEGENDARY CHECK

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rafae Ahmad; Guillaume Decombe; Francesco Faggella; [2021]
   Keywords : Business and Economics;

   Abstract : .... READ MORE