Essays about: "Guillermo Riera Monroig"

Found 1 essay containing the words Guillermo Riera Monroig.

  1. 1. Differentiation through Corporate Image

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Guillermo Riera Monroig; Pierre Pomaret; [2008]
    Keywords : Corporate image; Differentiation; Perception;

    Abstract : When studying how companies differentiate from their competitors, corporate image can play a main role in this aspect. The aim of this study is to observe and analyse the perception by the consumers of the corporate image of two groceries companies. READ MORE