Essays about: "Gunita Aivare"

Found 1 essay containing the words Gunita Aivare.

  1. 1. Understanding Customer-related Issues in Mergers & Acquisitions An exploratory case study

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Gunita Aivare; [2014]
    Keywords : Mergers Acquisitions; Customers in M A; Successful M A outcome; Post-merger integration;

    Abstract : Value creation for the entity is one of the main reasons for companies to engage in Mergers & Acquisitions (M&A). Although customers play a crucial role in creating value for a company by generating revenue, these stakeholders are rarely discussed in M&A research. READ MORE