Essays about: "Gunnhildur Pétursdóttir"

Found 1 essay containing the words Gunnhildur Pétursdóttir.

  1. 1. Value Co-creation in Slow Fashion : Exploring opportunities in new product development

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Gunnhildur Pétursdóttir; Liisi Lehtonen; [2022]
    Keywords : Slow fashion; Value co-creation; New product development; Consumer perspective; Company perspective;

    Abstract : Purpose: The purpose of this study is to advance the knowledge on value co-creation in new product development (NPD) in the context of slow fashion, with specific emphasis on investigating the interest of slow fashion consumers to engage in the NPD process and brands' perspective regarding this. Via exploring the value co-creation phenomena in the slow fashion industry context, this study also intends to apply and discuss the suitability of currently available value co-creation theories for the slow fashion context. READ MORE