Essays about: "Guosheng Zhao"

Found 1 essay containing the words Guosheng Zhao.

  1. 1. CSR and its Impact on Consumer Behavior : A Study of the Cosmetic Industry

    University essay from IHH, Företagsekonomi

    Author : Guosheng Zhao; [2012]
    Keywords : CSR; consumer behavior; the cosmetic industry;

    Abstract : Abstract Problem: CSR appears frequently in various kinds of reports of different corporations. However, managers are confused about how to practice CSR strategically. Little is known about consumers’ awareness of CSR and how consumers react toward socially responsible corporations and their products. READ MORE