Essays about: "Gustaf Östblom"

Found 2 essays containing the words Gustaf Östblom.

1. 1. Wealth and Risk-Taking: A Cross-Country Study of European Households

   University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Author : Gustaf Östblom; [2022]
   Keywords : Household finance; Risky share; Participation; Cross-country comparison; Eurozone;

   Abstract : This study investigates the relationship between wealth and risk-taking among European households. Using data from 22 European countries, I show that households with more investable wealth are more likely to invest in risky assets and have a higher risky share conditional on participation. READ MORE

3. 2. Cognitive Biases in Freemium Offerings: Understanding Free Users' Intentions to Become Paying Customers in Music Streaming Services

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Alexander Schreij; Gustaf Östblom; [2019]
   Keywords : Music streaming; Free mentality; Zero price effect; Freemium; Premium;

   Abstract : Along with recent technological developments, the music industry has experienced a digital disruption, and subscription-based music streaming services has become a leading model for music providers. Several music streaming services have applied the freemium model to their service offerings, meaning that they offer an ad-funded free version of their services with limited features along with the option to pay for a premium service with richer functionality. READ MORE