Essays about: "Gustaf Aniansson"
Found 1 essay containing the words Gustaf Aniansson.
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1. The association between consumer perception of brand sustainability and financial performance - evidence from Sweden
University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering; Handelshögskolan i Stockholm/Institutionen för nationalekonomiAbstract : We examine if there is any association between how sustainable a brand is perceived to be by consumers, and the financial performance of the firm that owns the brand. To investigate this, we formulate three hypotheses. A first hypothesis looking at the association between consumers' brand sustainability perception (BSP) and profitability. READ MORE
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