Essays about: "Gustaf Aniansson"

Found 1 essay containing the words Gustaf Aniansson.

  1. 1. The association between consumer perception of brand sustainability and financial performance - evidence from Sweden

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering; Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Gustaf Aniansson; Natalie Wild; [2020]
    Keywords : Sustainability; Social sustainability; Environmental sustainability; Consumer brand sustainability perception; financial performance;

    Abstract : We examine if there is any association between how sustainable a brand is perceived to be by consumers, and the financial performance of the firm that owns the brand. To investigate this, we formulate three hypotheses. A first hypothesis looking at the association between consumers' brand sustainability perception (BSP) and profitability. READ MORE