Essays about: "Gustaf Ergeer"
Found 1 essay containing the words Gustaf Ergeer.
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1. Brand new knowledge : how knowledge-intensive startups use social media to build their corporate brand
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : Building a corporate brand is as a crucial resource for the survival of companies. Social media as a tool for branding practices has been emphasized in research about startups. In such research, less focus is on certain groups of startups, such as Knowledge-intensive startups (KI Startups). READ MORE
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