Essays about: "Gustaf Geterud"
Found 1 essay containing the words Gustaf Geterud.
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1. PLATFORM STRATEGY IN AN AFTERMARKET CONTEXT: MULTI-BRAND PARTS PRICING
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : This study focuses on the challenges of the previously uncharted territory of multi-brand platform strategy in the aftermarket. The single case study, comprising two aftermarket parts pricing departments at a global manufacturing company, is analyzed across a research model with a solid base in the extensive literature on single-brand platforms, the emerging theory on multi-brand platforms, and aftermarket models. READ MORE
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