Essays about: "Gustaf Geterud"

Found 1 essay containing the words Gustaf Geterud.

  1. 1. PLATFORM STRATEGY IN AN AFTERMARKET CONTEXT: MULTI-BRAND PARTS PRICING

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Gustaf Geterud; Carl Carlander; [2009]
    Keywords : platform strategy; multi-brand; aftermarket; parts pricing;

    Abstract : This study focuses on the challenges of the previously uncharted territory of multi-brand platform strategy in the aftermarket. The single case study, comprising two aftermarket parts pricing departments at a global manufacturing company, is analyzed across a research model with a solid base in the extensive literature on single-brand platforms, the emerging theory on multi-brand platforms, and aftermarket models. READ MORE