Essays about: "Gustaf Rystadius"

Found 2 essays containing the words Gustaf Rystadius.

  1. 1. The Privacy Club : An exploratory study of the privacy paradox in digital loyalty programs

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Lilly Johansson; Gustaf Rystadius; [2022]
    Keywords : Privacy concerns; Privacy paradox; Personalization; Digital loyalty program; Loyalty program; Privacy calculus; Qualitative inquiry; Cognitive bias; Non-rational behavior;

    Abstract : Background: Digital loyalty programs collect extensive personal data, but literature has so far neglected the aspect of privacy concerns within the programs. The privacy paradox denotes the contradictory behavior amongst consumers stating privacy risk beliefs and actual behavior. READ MORE

  3. 2. The dynamic management revolution of Big Data : A case study of Åhlen’s Big Data Analytics operation

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Gustaf Rystadius; David Monell; Linus Mautner; [2020]
    Keywords : Big Data Analytics; Big Data Analytics Capabilities; Ambidexterity; Agility; Big Data;

    Abstract : Background: The implementation of Big Data Analytics (BDA) has drastically increased within several sectors such as retailing. Due to its rapidly altering environment, companies have to adapt and modify their business strategies and models accordingly. READ MORE