Essays about: "Gustav Boström"

Found 1 essay containing the words Gustav Boström.

  1. 1. Social media's significance on the need recognition and information search, in B2B investment decisions of 3D printers.

    University essay from KTH/Medieteknik och interaktionsdesign, MID

    Author : Gustav Boström; [2015]
    Keywords : 3D printer; desktop 3d printer; Social media; B2B; decision making; need recognition; information search; consumer behaviour; B2B marketing;

    Abstract : This study examines what significance social media (Facebook, LinkedIn, Twitter and Instagram) may have in regard to clients need recognition and information search, in B2B investment decision making of desktop 3D printers. The study was made on 121 respondents from the 3D printer reseller company 3DVerkstan’s customer base. READ MORE