Essays about: "Gustav Broström"

Found 2 essays containing the words Gustav Broström.

1. 1. Ride On: Pandemic in the Backseat - A quantitative study exploring and explaining consumer behavior and intention in on-demand ridesourcing during the Covid-19 pandemic in Sweden

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Pascal Fischer; Gustav Broström; [2021]
   Keywords : On-demand Ridesourcing; Consumer Behavior; Consumer Intention; Covid-19 Pandemic; Partial Least Squares Structural Equation Modelling;

   Abstract : On-demand ridesourcing (ODRS) has become a globally accepted form of transportation among individuals. Anchored in the Sharing Economy and grown with the help of technological advancements and mobile applications offered by companies such as Uber or Bolt, previous research has brought forward a few factors that drive consumer intention to participate in ODRS (e. READ MORE

3. 2. Social proof as a promotional persuasion tactic - A quantitative comparative study on the individual and joint effects of scarcity and urgency on consumer behaviour

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Gustav Broström; [2019]
   Keywords : urgency; scarcity; social proof; e-commerce;

   Abstract : With the emergence of e-commerce, the way consumers are shopping has changed drastically and the competition has increased. In order to stay profitable, retailers have to come up with more innovative and effective ways to attract and convert possible customers. READ MORE