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  1. 1. Reference-dependent preferences in the case of Allsvenskan: Outcome uncertainty and live-game attendance

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Gustav Hallén; Gustav Johansson; [2018]
    Keywords : Reference-dependent preferences; Uncertainty of Outcome Hypothesis; Loss Aversion; Football; Allsvenskan.; Business and Economics;

    Abstract : This thesis studies how different preferences for uncertainty affects live game attendance in the Swedish premier football league Allsvenskan. A framework proposed by previous literature concerning this relationship is highlighted. In the presence of reference dependency, two types of preferences is of interest. READ MORE