Essays about: "Gustav Hallberg"

Found 1 essay containing the words Gustav Hallberg.

  1. 1. Factors influencing the consumer purchase decision within e-commerce in emerging markets : A study conducted in Poland

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Gustav Hallberg; Sebastian Krysén; [2015]
    Keywords : E-commerce; Emerging markets; Consumer purchase decision; E-commerce factors;

    Abstract : Research Question: Which factors impact the purchase decision of consumers within emerging markets when shopping online? Purpose: The purpose of this study is to examine the relationship between e-commerce factors and the consumer purchase decision within e-commerce on emerging markets to unravel how certain factors impact the consumer purchase decision. The aim is to provide knowledge regarding consumer purchase decision making for retailers entering an emerging e-commerce market, this by carrying out a survey to consumers on a representative emerging market. READ MORE