Essays about: "Gustav Henriksson"

Found 2 essays containing the words Gustav Henriksson.

  1. 1. Facilitating value-based pricing transformation - What hinders sales force buy-in?

    University essay from Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/Ekonomihögskolan

    Author : Gustav Henriksson; Kristoffer Rönnels; [2014]
    Keywords : Value-based pricing; value-based pricing transformation; pricing capabilities; sales force; obstacles; buy-in.; Business and Economics; Technology and Engineering;

    Abstract : Background: Today, many companies use a cost-based and sometimes competition-based pricing approach. Since academia agrees that value based pricing is superior for creating profit, the problem is not in identifying an ideal pricing strategy, but to understand and facilitate the transformation process towards value-based pricing. READ MORE

  2. 2. Reducing the financial gap – how to improve the relationship between entrepreneurs and investors

    University essay from Lunds universitet/Produktionsekonomi

    Author : Gustav Asplund; Jesper Henriksson; [2012]
    Keywords : The financial gap; entrepreneur; business angels; venture capital-firms; Technology and Engineering;

    Abstract : Purpose: The purpose of the thesis is to better understand the early stage investment process, and with this deeper understanding provide Ideon Innovation with recommendations of how to improve the interactions between investors and entrepreneurs. Methodology: The thesis has been conducted with a mixture between a systems approach and an actors approach. READ MORE