Essays about: "Gustav Hodges-Dexner"
Found 1 essay containing the words Gustav Hodges-Dexner.
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1. City Competitiveness and Branding : Identities and strategies in two Swedish municipalities
University essay from Uppsala universitet/Kulturgeografiska institutionenAbstract : As the world-economy becomes increasingly competitive, places adopt different methods to elevate their attractiveness. The paper examines how two medium-sized Swedish cities, Uppsala and Västerås, develop their own competitiveness, identities, and images in relation to the principles and concepts laid out by Simon Anholt in his book Competitive identity: The New Brand Management for Nations, Cities and Regions (2007). READ MORE
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