Essays about: "Gustav Hoffer"

Found 1 essay containing the words Gustav Hoffer.

  1. 1. Implications of employer branding: An interpretative case study at Sparbanken Öresund.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Per-Christian Nilsson; Gustav Hoffer; Kenth Åström; [2012]
    Keywords : Identification; Identity; Image; Employer branding; Competitive Advantage.; Business and Economics;

    Abstract : Thesis Purpose: The purpose of the thesis is to highlight, the concept of employer branding, how it is interpreted and what implications the concept might have on an organization. Methodology: The thesis uses an interpretative, abductive and qualitative research method. READ MORE