Essays about: "Gustav Kibe"
Found 1 essay containing the words Gustav Kibe.
1. Convenient Consumption in a Platform Economy: A Qualitative Study on Service Convenience and Community PlatformsUniversity essay from Lunds universitet/Företagsekonomiska institutionen
Abstract : Thesis purpose: This study aims to explore how community platforms for services can be integrated and used in the customer journey in order to enhance consumers’ perception of convenience. Methodology: Due to the study’s explorative nature, the study utilised a qualitative method conducted in the context of the Swedish furniture retailer IKEA. READ MORE