Essays about: "Gustav Kibe"

Found 1 essay containing the words Gustav Kibe.

  1. 1. Convenient Consumption in a Platform Economy: A Qualitative Study on Service Convenience and Community Platforms

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gustav Kibe; Leo Sondén Karestrand; [2019]
    Keywords : Community Platforms; Convenience; Customer Journey; Customer Experience; Retail; Business and Economics;

    Abstract : Thesis purpose: This study aims to explore how community platforms for services can be integrated and used in the customer journey in order to enhance consumers’ perception of convenience. Methodology: Due to the study’s explorative nature, the study utilised a qualitative method conducted in the context of the Swedish furniture retailer IKEA. READ MORE