Essays about: "Gustav Moberg"

Found 1 essay containing the words Gustav Moberg.

  1. 1. What Dictates Consumer's Loyalty?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustav Moberg; [2023]
    Keywords : Loyalty; Loyalty Programs; Marketing; Satisfaction; Perceived Advantages;

    Abstract : Since American Airlines launched its first frequent flyer program in the 1980s the usage of customer loyalty programs has spread greatly. Now they are found in many industries in different shapes and forms. READ MORE