Essays about: "Gustav Sjögren"

Found 3 essays containing the words Gustav Sjögren.

  1. 1. The relationship between advertising and household loans

    University essay from IHH, Företagsekonomi

    Author : Daniel Sahlin; Gustav Sjögren; [2008]
    Keywords : Advertising; Galbrathian argument; Loans; Granger Causality; Macroeconomy; Marketing;

    Abstract : Advertising expenditures are increasing on a yearly basis. An interesting question emerges from this: What are the macroeconomic effects of increasing advertising spending? Does the aggregate consumption increase or does it only rearrange consumption between different products and markets? The relationship between advertising and consumption was found in the literature, this relationship was further developed and the relationship between advertising and household loans emerged as an interesting subject. READ MORE

  3. 2. Trainee programs - A source of success? : An explorative study of companies in the Swedish IT-Industry

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Daniel Sahlin; Lisa Linderoth; Gustav Sjögren; [2007]
    Keywords : Trainee program; Resource-Based View; Competitive Advantage;

    Abstract : Background: Firms are today competing for educated and qualified people within the IT-industry, due to the high business activity. Firms require new employees to have both a formal education and relevant work expe-riences. READ MORE

  4. 3. Have a nice day!

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Martin Sjögren; Gustav Gennow; [2003]
    Keywords : Service; kundmöten; SAS; flygindustrin; teatermetafor; interaktion; dramaturgiskt perspektiv; relationer; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : Vi har studerat kundmöten i flygbranschen eftersom det är en industri som efter 11 september drabbats hårt av både rädsla för terrorn och den ihållande lågkonjunkturen. Företag som tidigare har betalat dyra biljetter för att skicka sina chefer runt om i världen, har omvärderat deras tidigare självklara rätt att flyga businessclass. READ MORE