Essays about: "Håkan Petersson"

Found 1 essay containing the words Håkan Petersson.

  1. 1. For the readers, by the readers : Crowdsourcing books – an analysis of the power relations between professional producers of media and an active audience

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Håkan Petersson; [2016]
    Keywords : user-generated contents; social media; audience participation; media producers; crowdsourcing; crowdfunding; Social Sciences;

    Abstract : There is a call for more analysis and case knowledge of how the media use the participatory architecture of social media in media production. The research field of audience participation comes from the integration of concepts and theories about an active audience with production research, and social and cultural theory. READ MORE