Essays about: "Hållbar marknadsföring"

Showing result 1 - 5 of 40 essays containing the words Hållbar marknadsföring.

  1. 1. Adoption of the Digital Product Passport : A qualitative study within SMEs in the Swedish furniture sector

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Kalle Gunnarsson; Niels Mignot; [2023]
    Keywords : Digital Product Passport; DPP; Traceability; Furniture Industry; Sustainability; Blockchain Technology; Digitalt Produktpass; DPP; Spårbarhet; Möbelindustrin; Hållbarhet; Blockkedjeteknik;

    Abstract : In the last decade, the European Union has looked to become more sustainable toreach the global environmental goals. With The European Green deal, a transition towards a circular economy has been set in place. READ MORE

  3. 2. En studie om Kulturljudzon i Malmö : kulturens roll i hållbar stadsutveckling

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Fanny Arulf; Sujaila Scott; [2022]
    Keywords : hållbar stadsutveckling; kulturell hållbarhet; Kulturljudzon; stadsförnyelse; integration; kulturplanering; mötesplatser; stadsprofilering; gentrifiering; Malmö;

    Abstract : Denna studie syftar till att förstå relationen mellan kultur och hållbar stadsutveckling. Detta genom en exempelstudie av stadsutvecklingsinitiativet Kulturljudzon i Malmö samt en litteraturstudie. READ MORE

  4. 3. Att särskilja sig genom grön marknadsföring : en flerfallstudie på modebranschen

    University essay from SLU/Dept. of Economics

    Author : Adrian Cicek; Alexander Wallin; [2022]
    Keywords : Grön marknadsföring; marknadskommunikation; AIDA-modellen; positionering legitimitet;

    Abstract : I dagens samhälle har den gröna marknadsföringen blivit allt vanligare, det beror på att konsumenter har blivit medvetna om klimatförändringar som modeindustrin står för. Modeföretagen har stor påverkan på klimatet samtidigt som konsumtion av kläder har ökat den senaste tiden. READ MORE

  5. 4. Design for prolonged service lifetime : A case study of built-in ovens implementing emotionally durable design in practice

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : JONATHAN BERG; HANNES ENGSTRÖM; [2021]
    Keywords : Emotionally durable design; Product longevity; Design framework; Sustainable design; Emotionellt hållbar design; Produktlivslängd; Designramverk; Hållbar design;

    Abstract : The taxonomy of sustainable design covers a multitude of strategies targeting different aspects of product design, one of which is product longevity. Efforts within this field have mainly been focusing on extending the technical lifetime of products, whereas the issue of products being discarded before technical malfunction have received less attention. READ MORE

  6. 5. Accelerating the Transition to Sustainability : Identifying Drivers and Barriers

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Hannes Kristofersson; Victor Wadstein; [2021]
    Keywords : Sustainability; Sustainable Development; Corporate Sustainability; Change Management; Transition Management; Business transition; Business Transition Management; Hållbarhet; Hållbar utveckling; Hållbar affärsutveckling; Transition Management; Förändringsledning; Företagsförändring; Business Transition Management;

    Abstract : As corporations have attained an increasing focus in the sustainability debate, so have the expectations of their sustainability performance. Rather than having a sole focus on an ad hoc mix of philanthropic actions, researchers now begin to call for businesses to recognize their role in broader societal sustainability challenges. READ MORE