Essays about: "H M customers"

Showing result 1 - 5 of 28 essays containing the words H M customers.

  1. 1. Sustainability and branding: : Sustainability and branding: An analysis of Nike and H&M`s CSRcommunication strategies”

    University essay from Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

    Author : Josefine Sjöbom; [2023]
    Keywords : CSR; Nike; H M; strategisk kommunikation; hållbarhet;

    Abstract : Some of the most common threats in society today are climate change, struggling world economies and starving people. Today most consumers seek out sustainable products that are produced under fair conditions. READ MORE

  3. 2. Fashionable & Sustainable? A case study exploring the markets contribution to the ethical consumption gap

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emma Tyledal; Emelie Blennow; [2022]
    Keywords : Ethical consumerism; ethical consumption gap; consumer sovereignty; consumer responsibilization; fashion; market; Social Sciences;

    Abstract : The primary purpose of this study is to examine how the market contributes in creating the ethical consumption gap to serve the underlying structures in which predicates and benefits from the gap. Consequently, the research seeks to add to current theoretical understanding in the field. READ MORE

  4. 3. Comparison of Machine Learning Algorithms in Predicting the Age Distribution Parameters of H&M Product Customers

    University essay from Lunds universitet/Statistiska institutionen; Lunds universitet/Nationalekonomiska institutionen

    Author : Leyla Ismayil; [2022]
    Keywords : Fashion; Age Distribution; Machine Learning; Random Forest; Artificial Neural Networks; Business and Economics;

    Abstract : Over the past decade, the fashion industry has shifted towards dynamic product assortments with shorter life cycles. As a result, the role of the analysis of product sales has increased and become crucial for fashion retailers. READ MORE

  5. 4. Closing the loop: A study of Brand Activism in the Fashion Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Thi Hong Anh Tran; Maria Guadalupe Sayd; Sebastian Van Dijkman; [2021]
    Keywords : Brand Activism; Brand Image; Brand Vision; Brand and Market Orientation; Core value gap; Business and Economics;

    Abstract : Implications: The study provides practical implications for brand managers at fashion companies that wish to improve their branding and sustainable strategy while aligning with consumers’ value. The proposed framework recommends several strategies for handling image-vision gap... READ MORE

  6. 5. How sustainable fast fashion and body inclusivity are shaped by class affiliation : A multimodal critical discourse analysis of class and health discourses in H&M’s communication

    University essay from

    Author : Chiara Savorelli; Victoria Cassola; [2021]
    Keywords : sustainable fashion; body positivity; body inclusivity; H M; multimodal critical discourse analysis; health communication; class discourse analysis;

    Abstract : This thesis investigates how body positivity and sustainability are discursively constructed by fast fashion brands. The brand chosen as a case study is H&M, as it describes itself as being both environmentally and socially involved. READ MORE