Essays about: "H M"

Showing result 1 - 5 of 302 essays containing the words H M.

  1. 1. Sustained Competitive Advantage In Industry 4.0 Addressed By An MNE - A Resource Based View

    University essay from Göteborgs universitet/Graduate School

    Author : Diana Metin; [2020-06-30]
    Keywords : Industry 4.0; MNE; sustained competitive advantage; Resource Based View;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. Purchasing Power Parity (PPP) Deviations: The case of H&M.

    University essay from Jönköping University/IHH, Nationalekonomi; Jönköping University/IHH, Nationalekonomi

    Author : Sofia Chen; Ruoshui He; [2020]
    Keywords : purchasing power parity; law of one price; homogenous products; price settings; H M;

    Abstract : The theories of the law of one price and purchasing power parity are thought to hold almost exactly in financial market, but it seems less likely to occur in international trade where arbitrage opportunities take place. The purpose of this study is to test whether the purchasing power parity holds for commodities in various national markets, for which a quantitative method is followed. READ MORE

  3. 3. Why Being Green is Harder Than it Seems: Discovering the Effect of Green Brand Knowledge On the Perception of a Green Claim

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lydia Jayne Parry; Linda Strålman; [2020]
    Keywords : Green brand knowledge; green brand awareness; green brand image; claim credibility; greenwashing; Business and Economics;

    Abstract : The purpose of this study is to quantitatively discover whether green brand knowledge has an effect on the perception of green claims with Swedish Millennial's and Gen Z. As to whether it is perceived as credible or greenwashing. This study builds upon previous brand knowledge and green claim literature. READ MORE

  4. 4. Impact of Environment-related CSR Activities on Consumer Perception and Purchasing Behaviour in the Global Fashion Industry: A Case Study of “Traditional” and “Sustainability-Driven” Firms - H&M and Tentree

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sarah Asif; Moen Asif; [2020]
    Keywords : Corporate Social Responsibility; CSR; Consumer Perception; Consumer Purchasing Behaviour; Fast Fashion; Sustainable or Slow Fashion; Sustainability; Business and Economics;

    Abstract : The purpose of this study is to investigate the difference in consumer perception of and purchasing behaviour towards two different categories of companies (“traditional” fast fashion brands and “sustainability-driven” sustainable/slow fashion brands) and their environment-related CSR activities in the global fashion industry. The primary objectives of this paper are to determine if “sustainability-driven” fashion companies are perceived as more genuine and trustworthy with regards to their environment-related CSR activities, and how this impacts consumer purchase behaviour. READ MORE

  5. 5. The apparel industry’s environmental impact, mitigation and adaptation to climate change : A case study of three Swedish companies​

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Vironica Svensson; [2020]
    Keywords : ;

    Abstract : Each year a large number of garments are produced. The annual global clothing production today accedes 100 billion garments. By 2030, the world population will be more than 8.5 billion people and global clothing production will rise by 63%. READ MORE