Essays about: "HANNA HEDIN"

Found 3 essays containing the words HANNA HEDIN.

  1. 1. The influence of managers personal preferences on sport sponsorship in small-medium sized businesses : A qualitative case study of the effect on brand equity

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Hanna Hedin; Emma Salqvist; [2023]
    Keywords : Sport Sponsorship; Brand Strategy; Brand Equity; Managers’ roll; Biased Decisions; Sponsorship Objectives;

    Abstract : Title: “The influence of managers personal preferences on sport sponsorship in small-medium sized businesses - A qualitative case study of the effect on brand equity” Date: 2023-05-23Level: Bachelor Thesis in International MarketingAuthors: Emma Salqvist & Hanna Hedin Supervisor: Olga Rauhut Kompaniets Examiner: Fawzi Halila Aim: This study aims to provide an analysis of how the managers’ personal preferences on sport sponsorship has an impact on the sponsoring company’s brand equity in small-medium sized companies. Methodology: The study has a qualitative research method with a deductive approach. READ MORE

  3. 2. Identifiable Intangible Assets in Business Combinations -A Quantitative Study of US Companies

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Hanna hedin; Hilda Havert; [2015-03-10]
    Keywords : FASB; SFAS 142; SFAS 141; US GAAP; purchase price allocation; goodwill; intangible assets; identification of intangible assets; business combinations; incentives in accounting choices; acquirer firm characteristics.;

    Abstract : This thesis is a quantitative study of how U.S. companies allocate purchase prices paid in acquisitions to identified intangible assets in relation to goodwill. It seeks to identify how the percentage of identified intangible assets in business combinations varies with acquirer firm characteristics. READ MORE

  4. 3. The management of supplier relationships for medium sized retail companies: a three-dimensionalsegmentation model

    University essay from KTH/Industriell Management

    Author : JESSICA BJÖRK; HANNA HEDIN; [2015]
    Keywords : Strategic sourcing; supplier segmentation; supplier relationship management; Strategic sourcing; supplier segmentation; supplier relationship management;

    Abstract : Companies have limited human, financial and technical resources, which makes it crucial toallocate them in an efficient way in order to stay competitive in today's market. One way of doing this is to classify a company's suppliers into different categories, and differentiate the management of each supplier category. READ MORE