Essays about: "HAZAR KUTAY KIRISCIOGLU"

Found 1 essay containing the words HAZAR KUTAY KIRISCIOGLU.

  1. 1. Substantial Effects of Word of Mouth Marketing in Telecommunications Industry

    University essay from KTH/Industriell Management

    Author : HAZAR KUTAY KIRISCIOGLU; [2013]
    Keywords : Word of Mouth; Traditional Marketing; Business to Business; Customer Lifetime Value; Customer Referral Value; Measurement; Tailored WOM Strategies; Connectivity;

    Abstract : One of the biggest responsibilities of today’s marketing managers is to use their financial and labour resources in the most efficient way. However, any kind of traditional marketing method which is designed and spread by the seller is both costly and less influential on customer’s buying behaviour. READ MORE