Essays about: "HBO Max"

Found 3 essays containing the words HBO Max.

1. 1. From Streaming to Evoking That Extra Feeling

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rebecka Kullenberg; Andrés Emilio Garcia Raffo; [2023]
   Keywords : Brand Attachment; Brand Experience; Brand Extensions; Consumer Attitude; Streaming Services; Business and Economics;

   Abstract : This study aims to investigate how brand extensions within streaming services affect consumers’ attitudes and emotional attachment to the parent brand. Beyond fit and quality, we provide an explanation of the connection between brand extensions, emotional attachment, and consumer attitude. READ MORE

3. 2. Identifying potential problem perceived by consumers within the recommendation system of streaming services

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Laila Arman; Tanveer Ahmed; [2022]
   Keywords : Streaming service; Recommendation system; Netflix; Disney Plus; HBO Max; Streaming tjänster; Rekommendationssystem; Netflix; Disney Plus; HBO Max;

   Abstract : Streaming services have had a significant gain in popularity over the last decade, with an increasing number of subscribers. Along with digitalization, more households seek accessible entertainment that allows them to choose the type of content they wish to watch. READ MORE

4. 3. Relationships in TV-drama series : Understanding contemporary portrayals of couples

   University essay from Uppsala universitet/Sociologiska institutionen

   Author : Henrik Jodén; [2022]
   Keywords : TV-drama series; romantic relationships; risk mentality; individualization;

   Abstract : Almost everyone has some experience of seeing fictional couples in visual entertainment media. A large body of research has investigated the relationship depictions and their effects on how people perceive their own relationships. READ MORE