Essays about: "HUAWEI"

Showing result 21 - 25 of 36 essays containing the word HUAWEI.

  1. 21. Did Huawei Fail in the Crisis? : Case studies of Crisis Communication for Chinese Multinational Enterprise on Social Media

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Jiashu Han; [2018]
    Keywords : Huawei; social media; multinational technology company; crisis communication strategy; cultural context;

    Abstract : This study analyzes crisis communication strategy of a Chinese multinational technology enterprise on social media and tests the effectiveness of the crisis response. This study conducts quantitative analysis on two social media crises experienced by Huawei Technologies Co. Ltd in 2017. READ MORE

  3. 22. Marketing Strategies of Chinese Mobile Phone MNCs in the European Market : - A Case Study of Huawei

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Xiuyu Cao; [2017]
    Keywords : Smartphone; MNCs; Marketing Strategy; Competitive advantage; European market; Product innovation; Pricing Strategy;

    Abstract : The rapid popularisation of smartphones and the growth of the industry has attracted a large number of Chinese manufacturers. In terms of the long-term development and the increase of benefits, numerous Chinese manufacturers turn to the European market to seek the opportunities. READ MORE

  4. 23. A Consumer Study of Chinese Smartphones Influences of Purchase Intention in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Natalia Lopez; Tianyao Zhang; [2017]
    Keywords : International Marketing; Consumer Behavior; Purchase Intention; Brand Familiarity; Product Quality; Country of Origin; Huawei; Chinese smartphones; marketing strategy.; Social Sciences;

    Abstract : Title: A Consumer Study of Chinese Smartphones: Influences of Purchase Intention in Sweden Seminar Date: May 31st 2017 Course: BUSN39 Business Administration: Global Marketing Authors: Natalia Lopez Casco and Tianyao Zhang Supervisor: Ulf Johansson Key Words: International Marketing; Consumer Behavior; Purchase Intention; Brand Familiarity; Product Quality; Country of Origin; Huawei; Chinese smartphones; marketing strategy. Purpose: The purpose of this research was to explore the elements that influence purchase intention of Chinese smartphones in Sweden. READ MORE

  5. 24. Supply Side Risks Assessment of the Supply Chain : A case study of the Supply Side Risks Assessment in HUAWEI’s Supply Chain

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Zekang Feng; Rui He; Wen Zhu; Fazal Amin; [2017]
    Keywords : Supply Chain Risk; Risk Identification; Risk Assessment; Risk Mitigation; supply side; HUAWEI;

    Abstract : Research questions 1. What kind of risks in the supply side of HUAWEI supply chain can be identified? 2. How can supply side risks of HUAWEI supply chain be assessed? 3. READ MORE

  6. 25. Recent Developments in The Interface of Competition Law, Patent Law and Standardization

    University essay from Lunds universitet/Juridiska institutionen

    Author : Gintare Zabutkaité; [2016]
    Keywords : Standardization; standards; FRAND; competition law; patent law.; Law and Political Science;

    Abstract : Standardization plays a key role in modern industries. Standards provide compatibility and interoperability of products, thus increasing their value for consumers. In fact, standards go beyond that and positively affect market integration, consumer safety, environment issues etc. READ MORE